OWN THE DIRECTION Core Tee
Black / S
$28.99
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A minimalist black tee with bold, white typography that speaks in short, confident lines. Front reads “NO SHIFT.” —a quiet declaration that boundaries matter. Back reads “OWN THE DIRECTION” —a follow-through that feels intentional, steady, and in-control. The classic fit and crew neckline make it an easy layering piece for city streets, late-night studio sessions, or commute rituals. This shirt settles into routines without shouting, giving space to the person who prefers clarity over chaos. Wear it to signal focus during a deadline day, a creative sprint, or when you need a subtle nudge to steer your own course. It pairs cleanly with denim, a work jacket, or under a blazer when you want that understated, purposeful edge.
Product features
- 100% cotton solid colors; medium weight (5.3 oz/yd²) for year-round comfort
- Tubular knit (no side seams) for cleaner lines and reduced fabric waste
- Ribbed knit collar with shoulder tape for shape retention and durability
- Dual printing: DTF for sleeves/labels and DTG for main prints — crisp, detailed typography
- Tear-away label, Oeko-Tex certified; ethically sourced US cotton; made in Nicaragua
Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
Own The Direction Tee – Black
$28.99
Product features
- 100% cotton solid colors; medium weight (5.3 oz/yd²) for year-round comfort
- Tubular knit (no side seams) for cleaner lines and reduced fabric waste
- Ribbed knit collar with shoulder tape for shape retention and durability
- Dual printing: DTF for sleeves/labels and DTG for main prints — crisp, detailed typography
- Tear-away label, Oeko-Tex certified; ethically sourced US cotton; made in Nicaragua
Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Gildan 5000, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: For adults, Made in Nicaragua
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Do not iron, Do not dryclean