{"title":"Drop 1: Core","description":null,"products":[{"product_id":"no-shift-own-the-direction-t-shirt-motivational-graphic-tee","title":"OWN THE DIRECTION Core Tee","description":"A minimalist black tee with bold, white typography that speaks in short, confident lines. Front reads “NO SHIFT.” —a quiet declaration that boundaries matter. Back reads “OWN THE DIRECTION” —a follow-through that feels intentional, steady, and in-control. The classic fit and crew neckline make it an easy layering piece for city streets, late-night studio sessions, or commute rituals. This shirt settles into routines without shouting, giving space to the person who prefers clarity over chaos. Wear it to signal focus during a deadline day, a creative sprint, or when you need a subtle nudge to steer your own course. It pairs cleanly with denim, a work jacket, or under a blazer when you want that understated, purposeful edge.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton solid colors; medium weight (5.3 oz\/yd²) for year-round comfort\u003cbr\u003e- Tubular knit (no side seams) for cleaner lines and reduced fabric waste\u003cbr\u003e- Ribbed knit collar with shoulder tape for shape retention and durability\u003cbr\u003e- Dual printing: DTF for sleeves\/labels and DTG for main prints — crisp, detailed typography\u003cbr\u003e- Tear-away label, Oeko-Tex certified; ethically sourced US cotton; made in Nicaragua\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Gildan 5000, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: For adults, Made in Nicaragua\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Do not iron, Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ S","offer_id":51528351514756,"sku":"40343603415765472336","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":51528351547524,"sku":"30421967654614994320","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":51528351580292,"sku":"19915118613984974639","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":51528351613060,"sku":"10643652413596212458","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":51528351645828,"sku":"17592969152263482123","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":51528351678596,"sku":"50546986463823675406","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":51528351711364,"sku":"13719616346241929993","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/0367\/8340\/files\/1825571680117463517_2048.jpg?v=1770800743"},{"product_id":"no-shift-hoodie-own-the-direction-minimal-motivational-hooded-sweatshirt","title":"Own The Direction Core Hoodie","description":"A clean, confident hoodie that speaks with quiet authority. The front reads a short, assertive phrase while the back expands the idea — a minimalist statement piece made for people who lead with intention. It sits heavy and structured, folding into the kind of comfort you reach for when you need to steady your focus. Wear it to morning meetups, late-night planning sessions, or days when you want your outfit to do some of the talking. The soft cotton face and medium-weight fleece keep you warm without bulk, and details like a jersey-lined hood and ribbed cuffs mean it moves with you. Subtle, strong, and thoughtfully made — this hoodie joins your routine and helps carry the mood.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 80% cotton \/ 20% polyester medium-weight fleece with 100% cotton face\u003cbr\u003e- Adjustable jersey-lined hood with drawstrings and metal eyelets\u003cbr\u003e- 1x1 ribbed knit cuffs and waistband for shape retention\u003cbr\u003e- Double-needle stitching and twill necktape for durability and comfort\u003cbr\u003e- Regular fit with tear-away label; adult sizes, meets flammability requirements\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":51536751034500,"sku":"20923031997481719394","price":59.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":51536751067268,"sku":"33776432954045863325","price":59.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":51536751100036,"sku":"18405404531301840322","price":59.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":51536751132804,"sku":"24453177748386761946","price":59.99,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":51536751165572,"sku":"22915166731450795426","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/0367\/8340\/files\/5123626708770895053_2048.jpg?v=1771141838"},{"product_id":"no-shift-long-sleeve-tee-no-shift-front-own-the-direction-back-crewneck","title":"Own The Direction Long Sleeve Core Tee","description":"\u003cp\u003eA minimalist long-sleeve tee that speaks with quiet confidence. Soft, lightweight fabric drapes cleanly over the body while bold, understated text — “NO SHIFT.” across the chest and “OWN THE DIRECTION” on the back — turns the shirt into a personal statement. The retail fit and ribbed collar keep the silhouette sharp; side seams and shoulder tape preserve shape through repeated wear. Wear it on long drives, late-night brainstorming sessions, or morning coffee runs when you need a reminder to steer your own course. It settles comfortably into everyday life for people who value clarity, purpose, and low-key style.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Lightweight 4.2 oz fabric for breathable all-day wear\u003cbr\u003e- 100% Airlume combed and ring-spun cotton in solid colors (fiber blend varies by color)\u003cbr\u003e- Retail fit with side seams and shoulder tape for shape retention\u003cbr\u003e- Ribbed knit collar and tear-away DTF inner neck label for comfort\u003cbr\u003e- Runs true to size; meets flammability requirements; made in Nicaragua\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: warm (max 40C or 105F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, team or dry: medium heat\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not dryclean\u003cbr\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"XS \/ Black","offer_id":51536761815172,"sku":"14542767852218924184","price":39.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Black","offer_id":51536761847940,"sku":"12300228028681794594","price":39.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":51536761880708,"sku":"47011735940158234015","price":39.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":51536761913476,"sku":"39628724076740692046","price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":51536761946244,"sku":"14195242630427202763","price":39.99,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":51536761979012,"sku":"45914891436599685959","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/0367\/8340\/files\/16792427398148296377_2048.jpg?v=1771142212"}],"url":"https:\/\/noshift.org\/collections\/frontpage.oembed","provider":"NO SHIFT","version":"1.0","type":"link"}